4/30/2023 0 Comments Your browsing be-havior for a big mac: economics of per-sonal information online![]() ![]() A few months into COVID-19, consumer shopping online has increased significantly across many categories. ![]() Physical distancing and stay-at-home orders have forced whole consumer segments to shop differently. We’ve boiled down extensive McKinsey consumer research into ten exhibits to illustrate the trends and the consumer segments associated with each. But which of these changes will stick? We see several that are key: ![]() ![]() Anyone who has hosted a game night over video chat or ordered groceries to be delivered at home for the first time understands how profoundly the COVID-19 crisis has changed our behavior as consumers. ![]()
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